Final Major Project
TRANSFORM is a Seasonless Women’s Ready to Wear fashion collection inspired by architecture, geometric design and 60's patterns and influences. It features elements of reversibility and customisation, to aid in increasing the emotional durability, function and lifespan of the garments – traversing seasons. The outcome is a collection of digital print designs with elements of digital embroidery and sublimation printing, intended for fashion.
Modularity within fashion is a growing contemporary trend that enables consumers to achieve multiple looks from one design through customisation. For instance, being able to modify colourways, design, and composition to suit personal preferences. This aids in increasing the sustainability of garments as they would be more valuable to the customer, since they have been involved in the design process; reducing the likelihood of being needlessly and prematurely discarded, which contributes to textiles waste.
Within this project, different modular approaches have been experimented with. Initially, experimenting with interlocking pieces that connect to construct a garment and second, focusing on creating digital prints for reversible garments. The latter being most successful and aided in pattern creation more effectively – furthering the development for a refined finish.
Inspiration and Colour Moodboard
Materials, Context and Processes Moodboard
Initial Drawings inspired by architecture
Initial Drawings inspired by 60's influences
Modular experiments
Modular Experiments
Initial Drawings experimenting with different modular design ideas
INITIAL RESEARCH PAGES - Some of my initial research and inspiration into 60's fashion, reversible clothing and seasonless fashion
INITIAL DIGITAL DESIGNS - using original photography and taking inspiration from 60's influences
DEVELOPMENTAL DIGITAL DESIGNS - inspired from shapes found within architecture and 60's influences. Experimenting with colour, scale and composition
TRANSITIONAL DESIGN DEVELOPMENTS - A selection of designs experimenting with different compositions and colourways. These designs combine a mixture of architectural and 60's influences transitioning from one shape to another.
FABRIC COLOUR TESTS AND SAMPLES - A selection of developments, experimenting with different materials. Tested shades of my palette on different fabrics so I could successfully colour match. Then, shown are some modular embroidery experiments and digital embroidery samples as well as sublimation prints, using the heat press to test if the designs could be printed on both sides of the Neoprene without bleeding through, which was very successful.
Leatherette Colour Test
Silk Satin Colour Test
Cotton Satin Colour Test
Scuba Colour Test
Digital Embroidery Modular Experiments
Digital Embroidery Modular Experiments
Digital Embroidery Modular Experiments
Digital Embroidery Modular Experiments
Digital Embroidery Modular Experiments
Digital Embroidery on Neoprene
Digital Embroidery on Neoprene
Digital Embroidery on Silk Satin
Digital Embroidery on Silk Satin
Sublimation Prints on Neoprene to test reversibility
Sublimation Prints on Neoprene to test reversibility
Sublimation Prints on Neoprene to test reversibility
DEVELOPMENTAL VISUALISATIONS - A selection of garment designs considered throughout the project. Starting off with initial drawings and placing samples on the mannequin to see how they would work as garments. Plus, some further digital visualisation developments.
Since it is a seasonless collection, all types of garments for all weathers have to be considered as well as the colours and scales of the designs to have variety across the line up. The development of the silhouettes themselves have been mainly inspired from 60's garments, reversibility and the seasons.
Initial visualisation ideas
Initial visualisation ideas
Initial visualisation ideas
Digital Embroidery Modular Visualisation Ideas
Digital Embroidery Modular Visualisation Ideas
Digital Embroidery Modular Visualisation Ideas
Digital Visualisation Developments
Digital Visualisation Developments
Digital Visualisation Developments
FINAL DESIGNS - Below are the final transformation designs for this project. The digital design is placed next to the design printed onto fabric - first two onto Neoprene and last two onto Silk Satin.
Further down are my other final designs, the digital prints next to the printed materials - Leatherette (orange and plum), Silk Satin (blue and pink) and then two digitally embroidered designs - one on silk satin and one on cotton satin.
Digital Transformation Design
Digital Design printed onto Neoprene
Digital Transformation Design
Digital Design printed onto Neoprene
Digital Transformation Design
Digital Design printed onto Silk Satin
Digital Transformation Design
Digital Design printed onto Silk Satin
CUSTOMISATION PROCESS - Below is a diagram outlining the process to create customised clothing with the print of the wearer's choice, to align with the main aims of my concept - customisation and reversibility.
FINAL VISUALISATIONS - Below is the final collection line up, showcasing a seasonless Women's ready to wear collection. The target audience is women, particularly of an age between late teens and 30's as the prints are bright and fun (youthful) but also have elements of more sophisticated and considered design that would suit a smart casual wardrobe, perfect for this age range.
As mentioned, the silhouettes were created with a smart casual collection in mind, designing garments that could be worn as daywear and evening wear as well as workwear and occasion wear. Also, taking into consideration what silhouettes would be suitable for reversible and seasonless garments. The garments below are all somewhat simple in their design, allowing for easier reversible construction and can all be considered 'wardrobe staples' for all seasons and weathers.
